Recipes | Nutrition | Home + Life Hacks | Motherhood
Sarah Pound is a nutritionist, bestselling author, and mum of three who has become a trusted voice in Australian kitchens. She shares easy, family-friendly recipes designed to get healthy, delicious meals on the table with minimal fuss. Her cookbooks Wholesome by Sarah and Family Food both debuted at #1 in non-fiction across Australia, cementing her place as one of the country’s most loved food creators.
With a background in catering, Sarah brings real-world culinary expertise to her work, alongside confident media experience spanning live TV, cooking demonstrations, and regular appearances across print and broadcast. A columnist for Good Food (The Sydney Morning Herald & The Age), Sarah connects with a community of more than 1.3 million followers who trust her for approachable food, family, and lifestyle inspiration.
Audience
INSTAGRAM
1M followers
91% of her audience is female
43% of her audience is based in Australia
TIKTOK
168k followers
79% of her audience is female
42.5% of her audience is based in Australia
713k total likes
Rates
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Recipe Sponsorship - Instagram (Reel)
Development of 1 original recipe
Video (1) documentation and styling of 1 recipe
1 x Filmed and edited 30 second Reels content
Step-by-step recipe with voiceover content shared to IG Reels tagging the brand
1 x Story Series including at least one link to purchase product (if applicable)
