
About Sarah
Recipes | Nutrition | Home + Life Hacks | Motherhood
Sarah Pound is a nutritionist, bestselling author, and mum of three who has become a trusted voice in Australian kitchens. She shares easy, family-friendly recipes designed to get healthy, delicious meals on the table with minimal fuss. Her cookbooks Wholesome by Sarah and Family Food both debuted at #1 in non-fiction across Australia, cementing her place as one of the country’s most loved food creators. Her highly anticipated third cookbook launching this September, Wholesome Made Easy, is her biggest recipe collection yet, completely dedicated to stripping the stress out of full calendars and chaotic weeknights with unfussy, crowd-pleasing food.
With a background in catering, Sarah brings real-world culinary expertise to her work, alongside confident media experience spanning live TV and regular appearances across print and broadcast. A columnist for Good Food (The Sydney Morning Herald & The Age), Sarah connects with a community of more than 1.3 million followers who trust her for approachable food, family, and lifestyle inspiration.
Beyond digital content, Sarah is an exceptional commercial asset, celebrated for her longevity and success as a long-term brand ambassador for premium brand partners, including iconic alignments with Chadstone Shopping Centre, Driscoll’s Berry, and Carisma Potatoes. A natural on stage with magnetic, effortless charisma, Sarah is a highly sought-after live media personality, frequently executing major live cooking demonstrations and keynote appearances for industry giants like Hort Innovation and leading lifestyle events such as the prestigious Noosa Food & Wine Festival.

Audience
1.1M followers
91.1% of her audience is female
43.6% of her audience is based in Australia
17.9M average views in the past 30 days
TIKTOK
173.4k followers
80% of her audience is female
34% of her audience is based in Australia
146.7k views in the past 7 days
750k total likes
309k followers
54.8% of her audience is based in Australia
EMAIL SUBSCRIBERS
62,534 total


Rates
Let's work together!
For more information on package options, bespoke partnerships and specific requirements, get in touch!
Recipe Sponsorship - Instagram (Reel) Development of 1 original recipe Video (1) documentation and styling of 1 recipe 1 x Filmed and edited Reel content 1 x Story Series including at least one link to purchase product (if applicable) Option cross-promote to TikTok | $12,000 + GST $2,000 + GST | |
IG Static Post | $7,000 + GST | |
IG Story Series (3x 15 second frames) | $5,000 + GST | |
IG Reel | $10,000 + GST | |
TikTok Video | $5,000 + GST | |
Collaborator Post Feature | $1,000 + GST | |
Content Usage or Amplification | POA | |
Cooking Demonstrations | POA | |
Media or Event Appearances | POA |
*All rates are exclusive of GST
Get In Touch
Grace Newman
grace@ivytalentco.com.au
0424 485 485
