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About Sarah

Recipes | Nutrition | Home + Life Hacks | Motherhood

Sarah Pound is a nutritionist, bestselling author, and mum of three who has become a trusted voice in Australian kitchens. She shares easy, family-friendly recipes designed to get healthy, delicious meals on the table with minimal fuss. Her cookbooks Wholesome by Sarah and Family Food both debuted at #1 in non-fiction across Australia, cementing her place as one of the country’s most loved food creators. Her highly anticipated third cookbook launching this September, Wholesome Made Easy, is her biggest recipe collection yet, completely dedicated to stripping the stress out of full calendars and chaotic weeknights with unfussy, crowd-pleasing food.

With a background in catering, Sarah brings real-world culinary expertise to her work, alongside confident media experience spanning live TV and regular appearances across print and broadcast. A columnist for Good Food (The Sydney Morning Herald & The Age), Sarah connects with a community of more than 1.3 million followers who trust her for approachable food, family, and lifestyle inspiration.

Beyond digital content, Sarah is an exceptional commercial asset, celebrated for her longevity and success as a long-term brand ambassador for premium brand partners, including iconic alignments with Chadstone Shopping Centre, Driscoll’s Berry, and Carisma Potatoes. A natural on stage with magnetic, effortless charisma, Sarah is a highly sought-after live media personality, frequently executing major live cooking demonstrations and keynote appearances for industry giants like Hort Innovation and leading lifestyle events such as the prestigious Noosa Food & Wine Festival.

Audience

INSTAGRAM

1.1M followers

91.1% of her audience is female

43.6% of her audience is based in Australia

17.9M average views in the past 30 days


TIKTOK

173.4k followers

80% of her audience is female

34% of her audience is based in Australia

146.7k views in the past 7 days

750k total likes


FACEBOOK

309k followers

54.8% of her audience is based in Australia


EMAIL SUBSCRIBERS

62,534 total


Rates

Let's work together!

For more information on package options, bespoke partnerships and specific requirements, get in touch! 

Recipe Sponsorship - Instagram (Reel)


Development of 1 original recipe

Video (1) documentation and styling of 1 recipe

1 x Filmed and edited Reel content

1 x Story Series including at least one link to purchase product (if applicable)


Option cross-promote to TikTok

$12,000 + GST








$2,000 + GST

IG Static Post

$7,000 + GST


IG Story Series (3x 15 second frames)

$5,000 + GST


IG Reel


$10,000 + GST






TikTok Video

$5,000 + GST

Collaborator Post Feature

$1,000 + GST

Content Usage or Amplification

POA

Cooking Demonstrations

POA

Media or Event Appearances

POA

*All rates are exclusive of GST


Get In Touch

Grace Newman

grace@ivytalentco.com.au

0424 485 485