Pete combines his Vietnamese heritage with his North East British roots to offer a unique culinary voice from his Melbourne kitchen. Since quitting the law and competing on MasterChef UK, he has made the move into content creation and recipe development. His signature content blends high-production recipe creation, food adventure vlogs and "Best Of" reviews that his audience loves to save and share. With a strong reach across Australia, the UK, and the US, Pete delivers high-quality brand integrations that feel like a conversation with a mate. Whether through a sponsored reel or a private cheffing event, Pete serves up excellent taste with a side of Geordie charm.
Audience
INSTAGRAM
73k followers
27.5% of his audience is aged 25-34
30% of his audience is aged 35-44
50.5% of his audience is female / 49.5% of his audience is male
3.42% engagement rate
1.1M views in the last 30 days
TIKTOK
19k followers
245k page likes
28% of his audience is aged 25-34
58% of his audience is female / 42% of his audience is male
133k views in the last 28 days
Recipe Sponsorships
Let's work together!
For more information on package options, bespoke partnerships and specific requirements, get in touch!
Image (2) & video (1) documentation and styling of 1 recipe
1 x Filmed and edited Reel shared to Pelecooks Instagram
1 x Story Series including at least one link to purchase product (if applicable)
Option to cross-promote reel to TikTok
$5,000 + GST
$1,000 + GST
Custom Recipe Development with Imagery
One custom recipe fully developed including all ingredients and prop sourcing for testing and shooting. Includes imagery for client's organic social + digital use.
