Pete combines his Vietnamese heritage with his North East British roots to offer a unique culinary voice from his Melbourne kitchen. Since quitting the law and competing on MasterChef UK, he has made the move into content creation and recipe development. His signature content blends high-production recipe creation, food adventure vlogs and "Best Of" reviews that his audience loves to save and share. With a strong reach across Australia, the UK, and the US, Pete delivers high-quality brand integrations that feel like a conversation with a mate. Whether through a sponsored reel or a private cheffing event, Pete serves up excellent taste with a side of Geordie charm.
Audience
INSTAGRAM
73k followers
27% Australian audience
27% of his audience is aged 25-34
30% of his audience is aged 35-44
60% of his audience is female / 40% of his audience is male
550k views in the last 30 days
TIKTOK
19k followers
277k page likes
48% of his audience is aged 25-34
60% of his audience is female / 40% of his audience is male
260k views in the last 28 days
Recipe Sponsorships
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