Nikki Parkinson
IG: @stylingyou
TikTok: @nikki_stylingyou
Facebook: StylingYou
Pinterest: StylingYou
Blog: Styling You
About Nikki
Fashion | Travel | Content Creator | Blogger | Journalist
Former journalist-turned-blogger Nikki Parkinson is a leading Australian fashion, travel and lifestyle creator that empowers women to feel confident in their everyday style. After two decades in journalism, Nikki launched Styling You in 2008 as a personal styling blog, which quickly grew into a trusted destination for fashion advice, beauty tips, and travel content.
Known for her relatable, down-to-earth approach, Nikki has built a strong, loyal community by sharing practical style solutions for busy women; celebrating body diversity and encouraging confidence at every age. Her content ranges from seasonal wardrobe tips and beauty essentials, to travel hacks and thoughtful reflections on life and womanhood. She’s also well-known for her annual Swimsuit Edition, which champions body positivity and features real women of all shapes and sizes.
Nikki closed her fashion brand Styling You The Label earlier this year to pursue other business opportunities and is now keen to apply her unique experience across eCom, retail and fashion to future projects and partnerships, and of course, continue to inspire and support women in looking and feeling their best!
Audience
131k followers
70% Australian audience
35% of her audience are aged 45-54
95% of her audience is female
Nikki reached 350,000 new accounts in the month of January, 2026.
95k followers
80% Australian audience
97% of her audience is female
37% of her audience is aged 45-54
Strong reach - 40% of her impressions come from non-followers
Nikki reached 300,000 new accounts in the month of January, 2026.
16.9k followers
28.1% of her audience aged 25-34
84% female audience
TIKTOK
5.2k followers
2.9% engagement rate
68% Australian audience
40% of followers aged 45-54
77% of her audience is female
Strong reach - 72% of her views come from the For You page
SUBSTACK
10k subscribers
10,696 average 30-day views
55.5% 30-day open rate
Case Studies
Zoomlite affiliate partnership stats (from June 1 2024)
LTK stats and LIONESS fashion striped top affiliate sales
Rates
Let's work together!
For more information on package options, bespoke partnerships and specific requirements, get in touch!
Fashion Package 1: Dedicated Substack Newsletter
1 x IG Reel 1 x Facebook Static Post 1 x IG Story Set (3x frames) 1 x Dedicated Substack Newsletter Post (video reshare) - Includes the IG video content, high res images of all pieces, plus a written piece (much like a blog post but as a direct send to her database) 12 x months organic social usage Selection of high-res, professional still images for 12 x months of organic social usage | $9,000 + GST | |
Fashion Package 2: Substack Inclusion 1 x IG Reel 1 x Facebook Static Post 1 x IG Story Set (3x frames) 1 x Substack EDM inclusion - Video will be embedded + general link to shop + any codes supplied - featured in her monthly round up newsletter with other brands included 12 x months organic social usage Selection of high-res, professional still images for 12 x months of organic social usage | $7,000 + GST | |
1 x IG Reel Add-on: 1 x Facebook Post (Static or Reel re-shared) Add-on: Substack Newsletter Inclusion with reel - video will be embedded + general link to shop + any codes supplied - featured in her monthly round up newsletter with other brands included Reel cross-promoted to TikTok | $4,000 + GST $1,200 + GST $500 + GST $500 + GST | |
1 x IG Static Post | $3,000 + GST | |
1 x IG Carousel Post (mix of videos & stills) | $3,500 + GST | |
1 x IG Story Set (3x frames) | $2,000 + GST | |
Dedicated Substack Newsletter Post (still or video) Includes the IG video content, high res images of all pieces, plus a written piece (much like a blog post but as a direct send to her database) | $3,500 + GST | |
Usage 1 x month paid social usage Content to feature on brand website for 12x months and in 1x EDM | $1,200 + GST $1,500 + GST |
Get In Touch
Grace Newman
grace@ivytalentco.com.au
0424 485 485
Lauren Kelly-Bowers
lauren@ivytalentco.com.au
0488 334 855
