Natalie Sullivan
Instagram: @thissweetlife_
TikTok: @thissweetlife_
Blog: This Sweet Life
Pinterest: @thissweetlife_
About Natalie
Blogger | Influencer | Model | Content Creator
Natalie Sullivan is the founder and creative force behind This Sweet Life, an established digital space dedicated to luxury family travel and curated lifestyle design. Based on Australia's Sunshine Coast, Natalie is a wife to Ryan and mother to Ari (10), Chloe (9), and Rosie (5).
Over the past decade, Natalie has built a trusted, globally inspired brand that blends refined minimalist aesthetics with enriching family experiences. Her platform serves as an aspirational yet achievable guide for the modern parent, showcasing everything from five-star international resorts and boutique coastal escapes to premium winter snow holidays.
With a signature eye for soft, feminine luxury, Natalie produces elevated visual storytelling that inspires families to explore the world beautifully, confidently, and with connection at the heart of every journey.
Audience
34k followersÂ
21% of her audience is based in Australia Â
83% of her audience is femaleÂ
32% of her audience is aged 25-34
47% of her audience is aged 35-44
TIKTOK
4k followers
53% of her audience is aged 35-44
89% of her audience is based in Australia
68% of her followers are female
BLOG
2,222 monthly page views
1,679 monthly unique viewers
1,500 email subscribers
351 top blog post views
1,300 followers
Rates
Let's work together!
For more information on package options, bespoke partnerships and specific requirements, get in touch!Â
Instagram Post | $1,200 + GST |
Instagram Story | $800 + GST |
Instagram Reel (up to 60 seconds) | $1,800 + GST |
Dedicated Blog Post | $700 + GST |
Inclusion in a Blog Post | $240 + GST |
Photography + Content Creation 10 high-res, styled images with 12 months digital usage rights | $1500 + GST |
Photography + Content Creation 20 high-res, styled images with 12 months digital usage rights | $2000 + GST |
Photography + Content Creation 30 high-res, styled images with 12 months digital usage rights | $2700 + GST |
Newsletter inclusion A spotlight mention in the This Sweet Life newsletter including discount code and brand testimonial | $120 |
Speaking Opportunities | POA |
Event Promotion + Attendance | POA |
Copywriting + Guest Posting | POA |
Instagram Takeover | POA |
Brand Ambassadorships | POA |
Modelling | POA |
*All rates are exclusive of GST
"Natalie has been a dream to work with! Not only does she always generate a significant volume of quality content, Natalie understands the importance of highlighting key messages and taking the 'right kind' of content. Natalie is professional and friendly and we deeply value our ongoing partnership."
- Kristy McGrath, Principal
"We thoroughly enjoyed hosting Natalie and her family here at The Sebel Brisbane@ Nat's content delivery was fantastic and she ensure to share a great mix of the experiences and offerings that our hotel encompasses. You could tell she was genuinely excited about her stay. We were very happy with the quality and quantity of the content and the results."
- Lauren, The Sebel Brisbane
"Working with Natalie is always a pleasure!! Time after time she produces authentic and beautiful content aligning perfectly with her channel and following and with our brand values. Her content is engaging and of the highest quality and always well received on our own socials. We look forward to any opportunities where we can have Nat and her family on board again!!
- Lisa Cavagnino, Best&Less PR & Social Coordinator
Get In Touch
Viahn Kelsey
viahn@ivytalentco.com.au
0404 309 724
